News /

Doug Asano Named Senior Vice President – Sales and Marketing for Roseburg

Roseburg Forest Products is pleased to announce that Doug Asano has been named Senior Vice President – Sales and Marketing, effective July 8, 2021. He replaces former SVP Ashlee Cribb, who has accepted a new opportunity with another forest products company. Doug will transition from his current role as Director of Sales Excellence to this new position.
β€œWe wish Ashlee all the best in her new opportunity, and we are excited to have someone of Doug’s caliber, scope and experience available to step in immediately,” Roseburg President and CEO Grady Mulbery said. β€œIt’s a reflection of the bench strength we have built as a company over the past several years. We anticipate a transition that allows us to move forward smoothly.”
Doug joined Roseburg in August 2020 after serving as a Vice President for nine years with Huber Engineered Wood. At Huber, he brought innovation and transition to National Accounts, Sales and Marketing, all of which fit with his new position at Roseburg. His new role will encompass the entire Commercial Team, including Sales, Distribution, Marketing, and Supply Chain and Logistics.