Roseburg is pleased to announce that Lorraine Russ has joined the company’s Commercial Team as Director of Structural and Specialty Panels. In this newly created role, she will lead the company’s commercial efforts for softwood and hardwood plywood.
Lorraine comes to Roseburg with a solid depth of leadership experience in strategic sales planning, product innovation and commercialization, and marketing after more than a decade in the building products industry.
“We are excited to add someone with Lorraine’s mix of sales, marketing, and product innovation acumen to our team,” Senior Vice President of Sales and Marketing Doug Asano said. “As Roseburg continues to expand and diversify both geographically and in our product offerings, building a robust and dynamic Commercial Leadership Team will allow us to continue to adapt, innovate, and grow.”
Lorraine joins Roseburg from Carlisle Construction Materials, where she served as General Manager of Diversified Products. She previously worked as Director of Sales for Versico Roofing Systems, and held a variety of positions at Louisiana-Pacific Corporation, including Director of Sales and Marketing. Lorraine earned her MBA from Belmont University’s Jack C. Massey College of Business and a bachelor’s degree from the University of Maryland, where she led the Terps as Captain of the Women’s Tennis Team.
Roseburg’s Commercial Team includes sales, marketing, supply chain, and logistics.